A full-scale festival in the middle of a ski resort, at over 3,000 metres above sea level, still sounds slightly made up. Slightly insane too.

More than a collection of moments

And yet, every year, Tomorrowland Winter makes it feel completely natural. For one week, Alpe d’Huez turns into a world of mountain stages, world-class DJs, and thousands of People of Tomorrow finding their way through the snow.

In a setting like that, the challenge is not getting people’s attention. That part tends to take care of itself, for fairly obvious reasons. The real challenge is giving everything shape. Making sure the experience feels like more than a collection of moments scattered across a mountain.

For Tomorrowland Winter, Unfound produces the festival’s editorial newspaper Tomorrowland Today: a fully fledged publication built around the rhythm of the week itself. It is essentially part guide, part storytelling platform, part keepsake people end up taking home. Inside, it brings together artist interviews, line-up highlights, practical information, behind-the-scenes stories, and the wider world of Tomorrowland in a way that feels useful, considered, and genuinely worth holding on to.

Tomorrowland Today

And this is not a one-off either. Unfound created the format years ago and has been the sole producer of these newspapers across multiple Tomorrowland editions and spin-offs ever since. From Tomorrowland Brasil and during their expo at ADE to the brand-new store in Ibiza and the flagship festival in Belgium, where the paper is produced live in the middle of the madness, it is a format that has proven itself in just about every setting imaginable.

It is one of those projects that says a lot about how Unfound works. Yes, we can build campaigns, concepts, and experiences. But when the job calls for an editorial engine with range, pace, and a very high bar for quality, we are more than happy to step into that role too.

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